Digital Presence
In the journey of finding your brand voice, the second step, after you have the visuals ready, is to reach more and more people. In the first step, we learnt the importance of getting the look and vibe of your business right for the target audience, and how different tools and services can be put to use for creating brand visuals.
Once you are satisfied with the brand identity, it is time to put it out for the world to see, experience, and react to. We say react to, because building a solid brand is not a one-way communication. The goal is not only to reach the consumers but also to engage them, and the best way to do this happens to be social media.
When done correctly, social media marketing will yield many results for you, one of them being higher sales for you. What are the others you ask? Humanizing the business, creating trust, and influencing the consumer thought process. Contrary to the public perception of social media marketing, the process is a great way to not only spread awareness about your products, but also give your brand a face, get consumers invested in the process, establish a connection, and make sharing your story easier.
On a more technical note, let’s talk more about how social media can impact your branding:
- Learn more about what your audience likes
The best way to figure out what works for your audience to keep testing with your social media strategy. Not only does their feedback tell you what they like, and what they don’t, but an active social media feed will also help you better understand what they’re gravitating towards.
- Build valuable partnerships
Connecting on social media helps you build valuable partnerships not only with your audience but also with industry peers. With collaborations, events, and healthy interaction, social media lets you build valuable partnerships, which are generally beneficial to both parties.
- Keep them engaged
It might happen that a potential customer comes across your products/services but right now, they aren’t in the mood to shop. Social media helps you keep them engaged, interested and lets them follow your journey. This engagement becomes quite easy to translate into eventual sales.
- Attract leads
Social media lets you gather more leads with its simple, low-commitment way of working. With a stellar social media feed, the customers feel comfortable exploring your products or services without feeling like they have to immediately commit to making a decision.
- Gives you an improved search engine result page presence
Whenever somebody searches for services and products, Google gathers information of the brands and businesses from their websites and social media food. Having properly updated social media means that a search is more likely to bring up your business.
How can we help?At Olively, we focus on getting your story out to your consumers. We're your business BFFs, here to take the lead on all things content, design, and strategy.
Our mission is to craft authentic stories that make your brand shine. Whether you need fresh content, stunning designs, or a solid brand strategy, we’ve got you covered. We’re all about helping your brand stay true to itself and stand out in a crowded market.